Terms and Conditions
Clear, transparent, and fair. How we work together at [[COMPANY_NAME]] to ensure your conversion rate goals are met with integrity.
Read Terms1. Introduction
Welcome to [[COMPANY_NAME]]. These Terms and Conditions govern your relationship with us and your use of our Conversion Rate Optimization (CRO) services. By engaging with our team or utilizing our platform, you're agreeing to these rules. Simple, right?
We've drafted these to be as readable as possible. Our goal isn't to hide behind legalese but to provide a solid framework for our partnership. Have questions? You can always reach out to us at info@DOMAIN_NAME_REPLACE.
2. Service Provision
[[COMPANY_NAME]] provides data-driven optimization. This includes A/B testing, user behavior analysis, and personalization strategies. We promise to use our full 17 years of collective expertise to boost your metrics.
Will every test be a winner? No one can guarantee that in CRO. But we do guarantee a rigorous process based on real data, not hunches. We're committed to transparency in our reporting throughout the entire audit and testing lifecycle.
3. Client Responsibilities
We need your help to succeed. This means timely access to your analytics (GA4, Hotjar, etc.) and prompt feedback on our hypotheses. If there's a delay on your end, it'll likely push back our delivery dates. We're a team, after all.
4. Intellectual Property
Ownership is simple. Any custom code or specific design assets we create for your site belong to you once the final invoice is settled. However, [[COMPANY_NAME]] retains ownership of our proprietary methodologies and pre-existing optimization frameworks.
We're proud of our work. Unless you tell us otherwise, we reserve the right to demonstrate the results of our collaboration in our case studies. Don't worry, we won't share sensitive revenue data without your express written consent.
5. Payment Terms
Payment is due within 30 days of the invoice date. We typically work on a monthly retainer or a per-project basis as defined in your specific Statement of Work (SOW). Late payments may result in a temporary pause of optimization activities. // Don't touch this. Seriously.
6. Limitation of Liability
To the maximum extent permitted by law, [[COMPANY_NAME]] won't be liable for indirect, incidental, or consequential damages resulting from the implementation of optimization recommendations. While we strive for excellence, the ultimate decision to deploy changes rests with you.
Need Clarity?
Drop our legal team a line at info@DOMAIN_NAME_REPLACE for specific questions.
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Prefer a hard copy? You'll find a printer-friendly version in your client portal.
Last Updated
These terms were last refreshed on October 14, 2023. We update them annually.